Sample Campaigns & Analysis
Social Campaign focus on donations and gathering donor information. Short, powerful CTAs are used to attract the eye and highlight ease of impact. This set of ads ran as an A/B split test against a control set.
These are tests that were run after knowledge of the target audience had been discussed and competitor analysis has been completed. The recommendation to run a paid social media campaign had been determined based on the target budget and potential audience.
A/B test are run on short intervals with a smaller spend to test for performance and to run iterative improvements.
A simple 4-5 day test with a small spend can significantly improve performance in the long run of a full campaign by identifying the best copy, CTA, artwork, etc.
Beyond testing for the correct ad, testing for the right channel is definitely among the first things that should be identified to optimize ad spend.
Running similar small tests on multiple platforms can assist with delivering the data necessary to identify:
- Preferred ad format for channel
- Best channel for your target audience
Next steps
The graph below demonstrates two significant findings. Demographic gender data and the daypart (older radio/tv slot language) that the ad is seeing the most impressions during. Men (25-34) are engaging with our ad in the afternoon and into the evening the most.
Now we’ve determined that the audience network on social media (Meta/Facebook) is outperforming Instagram or the newsfeed on Meta/Facebook. We’re also certain of the best time for our advertisement to run as well as who our ad is reaching most / who are ad is resonating with most.